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  CASE STUDY

Alliance is located in the Sandhills of northeast Nebraska. It is a frontier town with a modern pioneer spirit. Railroads and ranches rule this territory but Alliance has its quirky side too. It is home to a full-scale replica of Stonehenge using 1950’s cars. Redbone was commissioned by a top community branding firm to capture the unique qualities of this western town and help promote their new campaign: “Open Alliance”. The video was so well received by City of Alliance officials, the Alliance Chamber of Commerce and the citizens of Alliance that Redbone was asked to produce 6 commercials spots to compliment the brand video.
 
30 Secnd Spots
   
Room to Grow
  
Unexpected
  
Wide Open
 
60 Second Spots
   
Go West
  
Space
  
Wonderful Place
 
 

Redbone Entertainment had the uncanny knack of getting the character of our community to really shine through.  The video and commercials that were produced by Redbone were more than just satisfactory they were superb.

Dixie Nelson,
Executive Director, Alliance Chamber of Commerce

Our job, as community brand consultants, was to capture the essence of Alliance, NE.  Redbone Entertainment really brought the best of Alliance to life in a manner that everyone could understand and be proud of.  This has created fantastic buy-in at all levels of the community.  This includes the Chamber of Commerce, tourism, economic development and city planning.  This community is marching forward with a united brand identity thanks to the vision created by Redbone.

Steve Chandler,
former President North Star Destination Strategiesr